Best Selling Retail Showcases!

Extra vision display cases and towers can serve several different functions in a retail store, school, or office environment. Not only do they secure high-end products, but they also provide an enticing visual display for customers/guest. These cases come in many styles ranging from showcases and countertop cases to wall cases and tower cases.

          Extra vision display cases are an effective store display that secures valuable product while still putting it on display for consumers. Fragile Merchandise, like glass or antiques, may need to be kept out of reach of small children and can be displayed in countertop cases, or extra vision display towers which are easily accessed by any sales associate. When securing display cases in a retail environment, make sure that there is a primary and secondary location for keys so that there is always a back-up to unlock cases.

          Adding a display case to the check-out counter or Point of Purchase (POP) area is an effective sales technique. In a recent survey, 77% of customers have made an impulse buy at the checkout counter. Adding sale signs or promotions to these areas have also proven to increase sales. It is often recommended in retail to train your sales associates on how to cross-sell or up-sell. This can be easily achieved by asking simple questions like “did you check out our current sale” or “would you be interested in our current buy 2 get 1 free promotion”.  These are simple questions that won’t be overbearing on consumers.

Make sure to create visual displays within the display cases to create promotional excitement around new products or sale items. 

The extra vision display cases and tower is like a small front window display. Use it to extend the theme of the store by creating a “vignette” of products. Change the display as often as the front window display to keep returning customers engaged and reinforce the freshness of the product in the store.

          There are many different add-ons to a display case which can enhance the equipment and ultimately the merchandise. Look into light kits to highlight and brighten the display case. Adding  mirror doors can create new dimensions to the showcase and is a great attention grabber.