Retail Display Tables and Seasonal Merchandising
As the seasons change, and new promotions or merchandise is introduced, a great retailer will use creative visual displays to entice shoppers to buy. The most successful visual displays can be staged on retail merchandising tables. Consider using your display tables as a seasonal stage to introduce your shoppers to your store and creating an exciting buying experience.
Entering into the fall season, many shoppers gravitate towards warm colors, and rich textures. Use a tiered table or a nested display table to stage a vignette as customers walk through the entrance of the store. Display new fall colors, signage and décor items from top to bottom which has a sample of everything you want customers to know about the autumn merchandise. There are two major holidays in the fall, Halloween and Thanksgiving, that are perfect for providing a jumping off point for your table top displays.
Moving into winter, change your seasonal stage to cool whites, and crisp dark contrasting colors to create some visual pop. Consider placing your retail table in the center of the entrance to greet customers head on and force the traffic flow to an untraditional side of your store. Fresh experiences don’t always have to call for new merchandise; sometimes just changing traffic flow will cause a frequent shopper to see something they’ve never seen before.
When spring arrives, consider moving your retail display table out for sidewalk traffic and invite customers in to shop. Spring colors have evolved recently from soft pastels to a bolder more vibrant pallet, so don’t be afraid of adding colorful signage, décor and clothing on the tiered tables.
Invest in a quality tiered display table or nested table set for your retail store. Consider this a stage for your store displays and keep visual displays fresh and inviting for your customers. Retailers will definitely see the return on their investment if a retail display table is used to its maximum potential!