They are everywhere! Some call them sidewalk signs and others call them A-frame and sandwich boards. These cheeky signs perched outside retail stores and eateries offer the opportunity to show off a business personality, brand, and promotion and snag potential patrons as they travel by.

A great option for the sidewalk signs are chalkboard A-Frames. This allows for fast changes to the message and being able to communicate to passersby with the latest news or promotion. Giving a great first impression not only is a great customer draw, but having patrons share your message on social media is a great advertising tool for potential customers too! So how do you say it? Just the facts? Inspirational? Or Cheeky? Here are a few approaches that work best:

 

message board1. Just come right out and SAY IT!

Get straight to the point with drink specials on a hot day, a close-out sale on scarves, or a announce new arrivals in your bike shop that can be enough to capture the attention of passerby.

Just remember to be short and concise to be effective. If you know that your local clients want their information upfront, use this approach.

 

  

Chalkboard sign2. Inspire and relate!

If there is a local news story, cultural event or sports event be timely and take advantage of the trend! Bring people together in a common cause or value that is popular to the locals is always a hit.

If your team is in the playoffs, you can get in on the game and support them with your sidewalk sign. Topical comments that give people a chuckle are always a hit. And if you’re short on those topics – everyone can relate to the weather be it too hot, too cold, too wet or too something! Or an occasional thoughtful quote for the day can refresh patrons and have them associate the establishment with a ‘feel good’ vibe.

Creating a common bond with folks who walk by can create an effective first impression, even better if your message is unique and clever enough to stop people in their tracks to snap a pic. Make sure to add your social media to your sign so people can tag you for some free press!

 

funny sandwich board sign3. Cheeky puns

Use humor to generate interest in your establishment with a play of words or a daily joke.

“We have beer as cold as your ex’s heart.” Or “Expresso Yoself” and our favorite cafe sign saying “Soup of the Day: Coffee.” Just keep it clean – there are children out there you know.

Remember, showing off the personality of your establishment’s brand is the key. You be you!

 

 

For more inspiration, search #sidewalksign on Instagram.  And don't forget to shop our selection at Stamps Store Fixtures on-line!