Finding the Right Mannequin

Visuals play an important role in increasing the sales of any retail store. How you present and display your products play an essential role in attracting customers into your store and leading them to buy. A mannequin helps customers to know about the latest trend the store offers. It is a silent salesperson. The more enticing the mannequin is dressed and displayed has a direct effect on pulling the customer into the store.

mannequins in window display

Most often, mannequins are used to highlight the unique fashion and accessories of the store. Not only do mannequins attract the customers into the store and contribute to revenue they can also help increase sales through up selling. Up selling is a sales technique in which the store salesperson can offer another complementary product or accessory, possibly more expensive, to help increase store profit. Mannequins help the customers to understand what would look good on them. The customer might not understand how a particular bag would look with a particular dress or for that matter which fashion jewelry would add elegance to a particular outfit.

 

Points to be considered while choosing a Mannequin 

  • Consider your store brand and how you want your retail environment to be branded
  • The shape and size of the mannequin must be according to your targeted consumer 
  • Make sure the mannequin is not too heavy and can easily be dressed or undressed. 
  • The placement of mannequins in the store must not act as an obstacle in the traffic flow. (It should never be kept at the entrance or the exit door as it blocks the way of the potential buyers.) 
  • Carefully select what you want your mannequin to wear and dress the mannequin in proper fitted attire. This maximizes the appeal of the product. (Avoid using unnecessary pins.) 
  • The clothes on the mannequins should be according to the season and changed at regular intervals to avoid monotony. 
  • Change the position of the mannequins frequently (as with most visual display in the store to keep the store fresh to repeat customers.)
  • The mannequins should not be dirty or have noticeable stains. 


Types of Mannequins

  • Abstract Mannequins
  • Headless Mannequins 
  • Realistic Mannequins
  • Dress Forms
  • Display Forms